It can be easy, as a businessperson and especially as an entrepreneur, to take the time to redefine business goals even with endless projects and maintenance work occupying your day. Reevaluating your business is a necessary task that can lead to changes that you didn’t even know needed to be made. Ask yourself the following questions about your business to determine if now is the right time to change course.
How am I handling my life?
This may seem like an intensely personal question, but you owe it to yourself and your business to consider whether or not your personal life is affecting your professional judgment. If you’re stressed, your business might suffer along with you, so take time to reassess factors such as your morning ritual, your diet, and your weekly goals.
Try to establish a routine when it comes to reducing stress—it’s worth an entire blog to talk about stress, but to put it simply, planning your life ahead of time and setting reasonable objectives to complete can help you accomplish more and allow you to separate your life and career.
What do I think is currently wrong with my business?
Currently, we’re not focusing on solutions, we’re focusing on problems. Sit down and make a list of aspects of your business that you believe could be handled better. These issues can relate to anything, from customer and client relations to office culture to branding guidelines. Next, prioritize them; not all problems are created equal, and you’ll want to address them as sequentially as possible.
Again, coming up with solutions is a whole different beast, but while you’re writing your list, be sure to include a few steps worth considering for solving some of the more troublesome issues.
How is my team performing?
This question relates not only to reaching benchmarks and completing work but also to how team members are working and collaborating with each other. I’ve spoken about workplace culture before, and it’s worth thinking about how employee happiness could be inadvertently affecting your business goals.
For that matter, ensure that your team members are all in roles that suit their skill sets; this especially applies to startups and small businesses. It may be difficult to entrust some aspects of your business to other people, but it can give you more time to focus on the bigger picture and encourage outside perspectives.
How am I feeling about my business?
Sometimes, unpacking the way that you feel about the recent progression of your business can lead to some unexpected revelations. Pondering factors such as recent earnings, potential partnerships, and fundraising opportunities can give you a better sense of how your goals align with your current state and help you change those goals to better match your desires.
Often, you’ll find that, if you don’t acknowledge your own thoughts, you can become stuck in a rut and find that difficult to fix habits have become entangled in your business.
What ideas do we have in the works?
Now, take time to think about what your business is currently working on. Maybe you’ve already done this to an extent as part of the other steps, but here, you want to list out all of your pending ideas and, like before, prioritize them and rate them depending on their viability. Figure out which have stalled, and determine whether it’s worth it to abort them or put forth some extra effort to push them forward. Again, setting concrete goals is critical in life and in business.