Another year has come and gone, and with the new year comes more chances to give back and help those in need. Technology, always improving and changing the landscape of our nation, has altered philanthropic efforts a great deal. Additionally, increased social awareness has driven the millennial generation to contribute to causes that they are passionate about.
With recent political turmoil and deaths of beloved celebrities, it can be easy to condemn 2016 as a subpar year. However, the philanthropy sector paints a very different picture, demonstrating that, for all of the unrest, the number of caring souls willing to make a difference is always growing.
The growth of e-commerce platforms has made donating easier and more productive than ever. Those looking to make charitable contributions are not only able to easily find an outlet, but are more capable than ever of ensuring that their money directly funds a cause that they care about. Additionally, the volume of information available online has led to greater scrutiny in charity, as sites such as Charity Navigator have promoted transparency in nonprofit organizations in a way that has never been seen before.
Perhaps one of the more surprising statistics to see when reviewing this year’s philanthropy efforts is the amount contributed by individuals and households rather than larger foundations. These donations make up a majority (around 70%) of giving for the year, and goes a long way in demonstrating the change that micro-donations can make. Growth in personal incomes has enabled more and more families to give back as much as possible.
Another notable trend is the rise of wealthy millennials are increasingly concerned with balancing work with personal values. Mark Zuckerberg, notable for choosing to donate 90% of his wealth to charity, is the wealthiest millennial on the planet, but in many ways exemplifies the attitude of the generation: determined to make a difference. Often derided as “special snowflakes,” we must understand that millennials may very well be paving the way for a new kind of collective philanthropy.
Still, even though 2016 was a good year to give, it behooves us as a country to look ahead to what we can accomplish in 2017. After the ball has dropped in Times Square, what can we expect next?
Well, so far, projections are looking positive, with an improved GDP cited as reasons for individuals and organizations to give more on all levels of society. New management tactics have served nonprofit organizations well, and now, they’ll have to find new ways to grow to avoid stagnation.
Collaborative efforts between multiple nonprofits are one way for charitable organizations to improve in 2017. Overlapping support networks can broaden the horizons of existing charities while hammering home the message that nobody undertakes a philanthropic effort alone.
An increased adoption rate of technology, both among individuals and organizations, can assist in bolstering peer-to-peer giving, which has become increasingly popular as of late. Giving can now be done at the push of a button, and the connectivity of technology can spur us to imitate peers that have already donated.
The philanthropy sector, having already undergone moderate growth in the past decade, continues to stabilize and improve incrementally. 2016 is a notable year for the diversification of the tools that organizations can use to promote their causes and spread awareness to the rest of the world.